When I heard that Seth Godin had a new book out…The Practice: Shipping Creative Work, I ordered it for myself and the group of WILL Members who are building their own businesses (a.k.a., the WILLpreneurs).

Seth Godin is a marketing maven and entrepreneur. (I have a total fan crush on him. He lives in the same Westchester town as a friend and whenever I go visit, I’m on the lookout for him. I hear he rides a recumbent bike 🙂

I could quote his whole book to you because I love it so much. But that would be a copyright violation and not useful.

Instead, here are some choice nuggets:

The industrial system we all live in is outcome-based. It’s about guaranteed productivity in exchange for soul-numbing pre-directed labor.

But if we choose to look for it, there’s a different journey available to us. This is the path followed by those who seek change, who want to make things better.

– Seth Godin, The Practice

I hope these quotes will inspire and nudge you to go in the direction of your desires!

As Seth says (you’re starting to get my fan-girling, right?),

It’s time to start training the boss that is you. Time to start trusting your self, trusting the process, and trusting that you are actually as capable as you are.

The industrial system works to make you feel powerless.

But you are already enough.

– Seth Godin, The Practice

Do you want to make a change you can be proud of? 

If yes, I believe WILL can help.

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